Gigi Goryanova
Media Specialist, Strategist & Account Manager | Master\'s in Digital Media at Northeastern University
- Role
- Founder & Media Strategist at Bespoke Media
- Location
- Miami-Fort Lauderdale, FL, US
- LinkedIn followers
- 500 followers
About Gigi Goryanova
Media & Brand Strategist with 8+ years of experience leading digital campaigns for global…
Experience
Founder & Media Strategist
May 2021 — Present · NY, US
Designed and executed comprehensive cross-platform media strategies for luxury and lifestyle brands, ensuring alignment with business goals and achieving a 25% increase in ROAS. Managed multi-million-dollar media investments across traditional and digital channels, ensuring timely and effective delivery of campaign objectives. Conducted post-campaign analyses, comparing media performance metrics with business outcomes to refine future strategies and maximize ROI. Partnered with clients to develop customized testing frameworks, leveraging audience segmentation, local market insights, and channel-specific strategies to optimize performance. Oversaw the end-to-end campaign process, from initial client briefing through final reporting, ensuring a seamless and collaborative experience. Built strong, long-term client relationships by consistently delivering actionable insights and high-quality campaign results.
Education
Plekhanov Russian University of Economics
Bachelor of Economics, International Business
Northeastern University
Master of Science - MS, Media Management & Communications
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