Gorkem Baykan
Global Media Director - Luxury Coty, Paris @Coty
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WORK HISTORY
Global Media Director - Luxury Coty, Paris @Coty
Paris, FR
Brands: Gucci, Burberry, Boss, Chloé, Jil Sander, Etro, Marni, Swarovski, Davidoff, Orveda, Lancaster, Infiniment Coty.With a passion for blending creativity and data-driven insights, I craft bold media strategies that elevate luxury brands globally. I lead a talented team to ensure impactful local executions worldwide. My commitment to innovation and collaboration drives me to mentor teams and forge strong partnerships with digital giants.
EDUCATION
Yeditepe University
Faculty of commerce, International Trade and Business
SKILLS
ABOUT GORKEM BAYKAN
Global media leader with 16+ years of international experience developing bold, strategic media initiatives that elevate luxury and premium brands at scale. I lead media as a core growth engine within the wider brand marketing ecosystem, designing integrated media strategies embedded in 360° brand activations that connect paid, owned, and earned touchpoints to build brand equity and accelerate performance. My approach blends creative ambition with data‑driven decision‑making, balancing brand leadership with full commercial ownership and financial rigor. Currently Global Director of Media at Coty, I lead global media strategies across a diverse luxury portfolio, translating brand ambition into strong global frameworks and high‑impact local execution across traditional and digital channels. My scope spans full‑funnel brand marketing—from long‑term brand building to performance and business outcomes—ensuring consistency, effectiveness, and measurable value across complex markets and licensing environments. A trusted advisor to senior executives and fashion houses, I operate confidently within complex global organizations, aligning brand strategy, media investment, and commercial priorities. An experienced people leader, I build and mentor high‑performing international teams through coaching, collaboration, and exemplarity. My career spans Luxury, CPG, and Healthcare, including senior roles at Chanel Fashion Agency side and Reckitt. I thrive on innovation and turning strategic ambition into clear, scalable results. Current portfolio: Gucci, Burberry, Boss, Chloé, Jil Sander, Etro, Marni, Swarovski, Davidoff, Lancaster, Infiniment Coty.
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