Gordon Hester
Founder and Chairman @Florida Direct Sellers & Consumers Coalition
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WORK HISTORY
Founder and Chairman @Florida Direct Sellers & Consumers Coalition
Sarasota, FL, US
The FDSSC is a coalition in the State of Florida whose mission is the strengthen the direct selling community in Florida. The coalition works with state regulators and legislators to protect direct sellers using an independent contractor entrepreneur model that allows someone to own a business marketing products and services for a company. This includes direct sellers, affiliates and network marketing companies. The coalition creates an ecosystem of direct selling companies, vendors that serve our business model and distributors marketing products or services for a company.
EDUCATION
Wilmington University
Bachelor of Science, Accounting
SKILLS
ABOUT GORDON HESTER
With over 35 years of experience in the direct selling industry, I specialize in consulting and advising companies that utilize an independent contractor entrepreneurial model to market products and services globally. As the Founder and Chairman of the Florida Direct Selling and Consumers Coalition (FDSSC), I lead efforts to support and protect the direct selling community in Florida through collaboration with state regulators and legislators. My expertise encompasses social selling, sales, and data analysis, which I apply to help businesses remain competitive and relevant in a rapidly evolving marketplace. In addition to my role at FDSSC, I am the Co-Founder and Chairman of the Board at ShapeTech Solutions, LLC, a global boutique tech design and development firm supporting direct selling companies. My work focuses on empowering companies and leaders to modernize operational processes, enhance customer-centric business models, and drive sustainable growth. As a certified member of the Direct Selling Association and Forbes Coaching Council, I remain committed to fostering innovation and growth in the direct selling channel.
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