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Current company Highlander Consulting Inc
Marketing Services · 8 employees · Founded 2001 · Princeton, New Jersey, United States
Most boutique professional services firms we work with have the same problem: their expertise is genuinely strong, but the market can\'t see it clearly enough to act on it. Highlander Consulting helps them to close the Expertise Visibility Gap™ Thought leadership gets produced. Articles go up. LinkedIn posts get shared. And the pipeline doesn\'t change — because those assets were never designed to initiate conversations. They were designed to fill websites. Highlander Consulting was founded to solve that specific problem. We help founders and managing partners of boutique professional services and B2B advisory firms close the Expertise Visibility Gap™ — the distance between the expertise a firm has and the market recognition it deserves. Our work follows a structured approach: → Diagnose how clearly the market currently sees your firm\'s expertise → Develop credibility and authority assets built for business development — not passive visibility → Activate those assets in targeted outreach that initiates conversations with the right people The objective is not stronger marketing. It\'s a healthier pipeline — and a business development capability that outlasts the engagement. We work with a small number of clients at a time. Deliberately. Every engagement is led directly by Gordon G. Andrew — whose career includes serving as head of communications to CEO Sandy Weill and President Jamie Dimon at Travelers Group, SVP of Marketing Communications at Prudential Financial, and more than 20 years advising boutique advisory firms nationwide. In professional services, expertise alone is rarely enough. The firms that win are the ones the market recognizes, trusts, and engages.