Gopu Palanisamy

About Gopu Palanisamy

With over 15 years of experience in Digital Marketing, I help businesses turn digital…

Experience

1. Digital Marketing Manager

   Starberry

   Jul 2023 — Present

   I lead data-driven digital marketing initiatives for real estate sector clients in the UK, Qatar and UAE. My role involves strategic planning, execution, and performance analysis focusing on lead generation, brand visibility, and performance optimisation across multiple digital channels, including SEO, Paid Search, Social Media, and Email Marketing, ensuring high ROI and business growth for clients.Key Responsibilities & Achievements:• Create and implement multi-channel digital marketing strategies, ensuring high ROI for clients.• Monitor and optimise paid search and organic campaigns, successfully increasing lead conversion rates.• Oversee and train a team of SEO analysts, social media analysts, paid specialists, email marketers, etc. to enhance online business engagement and build brand authority.• Set and track KPIs like ranking, traffic, and engagement metrics, via various SEO and Analytics to refine marketing efforts. • Work closely with development, design, copywriting, video and BD teams to produce high-quality, optimised content aligned with client branding and goals.• Lead client engagement initiatives with regularly scheduled meetings to discuss progress and integrate client feedback to enhance campaign effectiveness.• Deliver comprehensive reports and presentations to stakeholders, demonstrating campaign performance and optimisation strategies for ongoing improvement.Recent Successes: Revamped SEO strategy for a client, resulting in a 55% increase in organic leads YoY. Implemented a paid social campaign that reduced cost-per-lead by 28% while improving conversion rates for an Abu Dhabi client looking to sell their luxury properties. Launched a high-impact omnichannel event marketing campaign successfully targeting estate agents and driving ticket sales/registrations to sell out within 50 days.With a results-driven approach and expertise in digital marketing, I continue to deliver exceptional value and growth for Starberry’s clients.

Education

• Bishop Ubagaraswamy Higher Secondary School, Tiruppur

  SSLC

  1999

• RKN Matriculation Higher Secondary School, Avinashi

  H.S.L.C, Maths, Physics, Chemistry, Computer Science

  1999 — 2001

• Sri Ramakrishna Engineering College

  B.E., Computer Science and Engineering

  2001 — 2005

• Sri Krishna College of Engineering and Technology

  MBA, Marketing and Finance

  2008 — 2010