Gopi Mishra

About Gopi Mishra

I am a Digital Marketing Manager at Softles, a leading development & digital marketing agency. I have over 9+ years of experience in managing digital marketing and sales activities for global clients from USA, Europe, Australia UAE & Canada across various industries. I hold an MBA degree in Marketing and Finance, and I am certified in Google Ads and HubSpot.My core competencies include SEO, SMO, SMM, SEM, PPC, LinkedIn Ads, YouTube Ads, content marketing, affiliate marketing, mobile app marketing, user engagement tools, CRM and automation tools, data analytics, and data visualization. I am proficient in using platforms and software such as Google Ads, Facebook Ads, Amazon Ads, Alibaba Ads, Snapchat Ads, WebEngage, MoEngage, Lemnisk, Salesforce, Microsoft Dynamics, HubSpot, Zoho, Google Analytics, Adobe Analytics, Twillio, SendinBlue, MailChimp, G-mass, SendGrid, Google Data Studio, Tableau, Power BI, and SQL. My mission is to deliver high-quality digital marketing solutions that generate optimal ROI for the clients and enhance their brand awareness and reputation. I am skilled in formulating and implementing performance marketing strategies, managing budgets and resources, overseeing campaigns and projects, leading and motivating teams, and maintaining business relationships with key stakeholders. I am passionate about learning new technologies and trends in the digital marketing field and applying them to achieve the best results.

Experience

1. Digital Marketing Manager

   Softles

   Mar 2022 — Present · Gurugram, IN

   Roles & Responsibilities: Google Ads Management. Facebook PPC Ad Management. Amazon PPC Ad Management. Alibaba PPC Ad Management. Snapchat PPC Ad Management Online Reputation Management.Social Media Marketing.Social Media Optimization. Search Engine Optimization.SEM Rush, Ahrefs, Woorank. MailChimp Email Marketing. Google Analytics, Google Tag Manager, Google optimizer.Project Management.People Management.Business Sales Management.CDP/CEP platforms like WebEngage, Lemnisk, MoEngage etc.Planning and Strategizing creating plans upon client requirements and overlooking work for SEO, SMM teams.Working on PPC campaigns for generating 3x to 5x ROI for the Ad spend.Client servicing, client interaction on daily basis with client.Virtual Meetings with clients on reporting tools like Google Data Studio, Excel delivering the insightful gains on lead or sales part.Managing and maintaining teams to meet the deadlines of on-going digital marketing projects.Managing and co-ordinating with development team in order to overlook progress of work and meet deadlines of the developments project through it complete lifcycle from project starting to project execution to project completion.Sales call meetings with probable clients. Data and digital analysis through Adobe & Google AnalyticsBuilding brand focus in conjunction with operational requirements; ensuring maximum visibility. Data and Business Analytics using Google and Adobe Analytics.

Education

• Bharati Vidyapeeth

  Master of Business Administration - MBA, Marketing/Marketing Management, General

• Sacred Heart Convent High School, Khajuraho

  SSC, Science

  1994 — 2007

• Bhagwant University, Ajmer

  Bachelor of Technology - BTech, Nanotechnology

• Ram Krishna Vidya Mandir, Gwalior

  HSC, Mathematics and Science

  2008 — 2009

• Bhagwant University, Ajmer

  Bachelor’s Degree, Nanotechnology Engineering