Gopaluni Sai Karthik

About Gopaluni Sai Karthik

Email Deliverability Engineer with 7+ years of experience specializing in Email Marketing & Deliverability Optimization, Email Authentication, and Bounce Management using Salesforce Marketing Cloud (SFMC) and HubSpot.Proven success in improving inbox placement and sender reputation by implementing and auditing SPF, DKIM, and DMARC records, reducing bounce rates by 22%, and cutting spam complaints by 40%. Skilled in optimizing email performance through segmentation, automation, and journey-based personalization, resulting in up to 30% higher open rates and 15% boost in ROI.Deep expertise in B2B Marketing Strategy, Demand Generation, and Product Marketing—enhancing value proposition and campaign positioning to drive qualified leads and accelerate pipeline growth.I also bring a strong background in:SEO, PPC, and Paid Search Marketing for traffic growth and lead generationContent Marketing & Thought Leadership to increase brand visibility and newsletter sign-upsGoogle Analytics 4 (GA4) and Google Tag Manager (GTM) for advanced tracking, attribution, and optimizationCompetitive Intelligence & Market Research to uncover market opportunities and improve campaign targetingCertified in Product Management from ISB, I blend strategic thinking with marketing automation to deliver measurable business outcomes.Let’s connect if you’re looking to elevate email performance, drive demand, or build full-funnel marketing programs powered by automation and analytics.

Experience

1. Salesforce Marketing Cloud Success Engineer Digital Marketing

   Salesforce

   Jan 2022 — Present · Hyderabad, IN

   Customized email messaging through audience segmentation in Salesforce Marketing Cloud, increasing open rates by 30% and click-through rates by 18%. Resolved email deliverability issues by implementing and auditing SPF, DKIM, and DMARC, leading to a 5% improvement in authentication and 22% boost in inbox placement. Enhanced bounce management by configuring suppression rules and bounce classifications in SFMC, resulting in an 18% reduction in bounce rates and improved sender reputation. Reduced spam complaints by 40% through feedback loop setup, content optimization, and user education on best practices. Improved inbox placement by segmenting inactive users and refining sender authentication, achieving a 20% increase in delivery rates. Deployed behavior-triggered campaigns using SFMC Automation Studio and Journey Builder, leading to a 30% rise in engagement and reduced complaint rates. Ran A/B tests on product launch emails, using behavioral insights to boost open rates by 18%, click-throughs by 12%, and sales by 15%. Audited DNS settings for SPF, DKIM, and DMARC across campaigns, improving email authentication and reducing bounce rates by 22%. Unified campaign execution and tracking in SFMC to streamline CRM & marketing automation, resulting in a 25% increase in qualified leads and 15% growth in marketing ROI.

Education

• Indian School of Business

  Executive Education , Product Marketing and Management

• Sphoorthy Engineering College

  Bachelor of Technology (B.Tech.), Electronics and Communications Engineering

  2012 — 2016

• Applied AI Course

  Training , Artificial Intelligence

  2019 — 2020

• Bhashyam Public School

  Ssc

  2009 — 2010