Gopal Das
Strategic Marketing Operations Manager | 15+Yrs of Expertise in Campaign Management, CRM, and Data Analytics | Driving Growth Through Automation & Innovation | Salesforce & Tableau Specialist
- Role
- Team Manager - Global Campaign\'s Macs at Capgemini
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Gopal Das
Accomplished Digital Marketing professional with over 14 years of experience, currently…
Experience
Team Manager - Global Campaign\'s Macs
Sep 2022 — Present · Navi Mumbai, IN
Led the implementation and management of marketing automation workflows using Salesforce and Pardot, achieving a 30% increase in lead conversion rates.• Spearheaded the integration of marketing automation platforms with Salesforce to enhance campaign management and data synchronization.• Enhanced customer engagement by 25% through the application of Generative AI in personalized email content creation.• Developed comprehensive marketing dashboards in Salesforce to track key performance indicators (KPIs) and deliver actionable insights.• Created and presented data-driven reports using Salesforce and Tableau to communicate campaign results effectively to stakeholders.• Utilized data analysis tools, including Salesforce, Google Analytics, and Excel, to extract insights from large datasets.• Analyzed campaign performance data, identifying trends to optimize marketing strategies, which resulted in a 20% improvement in ROI.• Conducted regular audits of marketing processes to pinpoint areas for improvement and implement industry best practices in the industry.• Monitored industry trends and emerging technologies to innovate and enhance global marketing initiatives.• Collaborated closely with sales teams to ensure smooth lead handoff and follow-up, boosting lead-to-opportunity conversion rates by 15%.• Facilitated training sessions for marketing and sales teams on best practices for utilizing Salesforce and Pardot effectively.
Education
Tilak Maharashtra Vidyapeeth
Bachelor’s Degree
2007 — 2010
Digital Vidya
Certification Master's Digital Marketing (CDMM)
2016 — 2016
ST Thomas Academy
SecondarySchool Certificate (SSC)
2004 — 2005
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.