Gopalakrishna Rao

About Gopalakrishna Rao

Finance leader with over 20 years of experience across eCommerce, FMCG, and retail sectors, serving as a growth-oriented CFO who drives sustainable, profitable, and competitive growth while maintaining strong governance and controllership foundations. Currently Group CFO for a leading eCommerce seller in India operating in Electronics and Hardlines. Prior experience includes leadership roles at Amazon India, where I led finance for Seller Services (marketplace, high-touch seller programs, fulfillment, B2B business) and earlier led finance for the company\'s largest product category. At Unilever, turned around the Lakme Salons business to profitability and drove significant margin improvements across Ice Creams. Core strengths include designing financial frameworks for complex business models, building and leading high-performing teams, large-scale business transitions, change management and turnarounds, and translating regulatory constraints into workable solutions. Experienced in balancing growth investments with financial discipline while fostering strong stakeholder partnerships. Chartered Accountant | All India 13th Rank (CA Final)| 35th Rank (CA PE II)

Experience

1. Group CFO

   New Trends Commerce Private Limited

   Nov 2025 — Present · Bengaluru, IN

   Group CFO of ClickTech Retail and New Trends Commerce. ClickTech Retail operates as a leading eCommerce seller across multiple categories in Electronics and Hardlines. New Trends Commerce, a joint venture between Poddar Group and Amazon Inc, is the parent entity enabling sellers\' eCommerce journey through end-to-end go-to-market solutions spanning sales strategy, channel management, and operational scaling.Leading all finance functions including governance and controllership, business partnering, treasury, taxation, investor relations, and audit.

Education

• Institute of Chartered Accountants of India

  CA, Accounting and Finance

  2002 — 2006

• University of Mysore

  B.Com, Accounting and Finance

  1998 — 2001

Skills

• Team Management
• Forecasting
• Finance
• Supply Chain Management
• Strategic Sourcing
• Fast-Moving Consumer Goods (Fmcg)
• Business Planning
• Strategy
• Leadership
• Pricing
• Business Partner Support
• Supply Management
• Cross-Functional Team Leadership
• Business Strategy
• Sap
• Manufacturing
• Fmcg
• Supply Chain
• Management
• Competitive Analysis