Gopal Saxena

About Gopal Saxena

2 decades of B2B enterprise, SAAS, IT & B2C global marketing work experience in 360 degree marketing including digital marketing, demand generation, paid media, SEM, strategic media planning & execution, demand & lead generation, media analytics, global marketing strategy, brand strategy and branding, search engine optimization (SEO), strategic initiatives, digital strategy and digital media for multi-channel digital strategies, business / sales / advertising / revenue / platform operations & services, account based marketing (ABM), LinkedIn, programmatic, connected TV - CTV, OTT, retargeting, client services, people management, global vendors/media agencies and media budget management with world’s leading brands like GEP, Samsung, IBM, Accenture, Google and Yahoo in B2B and B2C domain.An active Digital Practitioner and an SME in the areas of Programmatic Media, Audience Management, Online Experience (web optimization), Paid Media, Social, Search, Email and Performance Media.Agile to the core, data driven, self-driven, innovative, able to push boundaries, drive results and actively coach and work with the digital team to implement digital campaigns that drive strong outcomes.Specialties: Marketing Strategy, Brand Strategy, Demand and Lead Generation, Digital Marketing, Digital Strategy, Digital Officer, Programmatic, Digital Media, Online Sales / Business / Revenue / Platform and Advertising Operations, Account Based Marketing (ABM), Growth, Connected TV (CTV), Integrated Marketing, Multi-Channel Digital Strategy, Client Servicing, Sales Planning, Campaign Management, Search Engine Optimization, Publishers / Product Monetization, Getting the job done, People Management, Agile, Generative AI Tools, ChatGPT, Perplexity, Generative AI, Artificial Intelligent

Experience

1. AVP & Head Global Digital Marketing

   Zycus

   Sep 2025 — Present · Bengaluru, IN

Education

• Invertis University

  Bachelor of Computer Applications - BCA, Computer Applications

  1999 — 2002

• Indian Institute of Management Ahmedabad

  Leadership Skills

• Invertis University

  Master of Business Administration - MBA, Marketing and Human Resource

  2002 — 2004

Skills

• Yahoo Search Marketing
• Google Adwords
• Advertising
• Google Analytics
• Media Planning
• Analytics
• Online Marketing
• Digital Media
• Sem
• Sales Plan
• Marketing Management
• Email Marketing
• Ppc
• Web Marketing
• Crm
• Search Engine Marketing (Sem)
• Customer Relationship Management (Crm)
• Search Engine Optimization (SEO)
• Keyword Research
• Team Management
• Web Analytics
• Business Development
• Digital Marketing
• Strategy
• Online Advertising
• Pay Per Click (Ppc)
• SEO
• Smo
• Management