Gopal Mandal
Digital Marketing Manager at ThermoFisher Scientific
- Role
- Digital Marketing Manager at Thermo Fisher Scientific
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Gopal Mandal
Innovative Marketing leader working as a Digital Marketing Manager at ThermoFisher…
Experience
Digital Marketing Manager
Dec 2021 — Present · Bengaluru, IN
Improve page content, keyword relevancy, and branding to achieve search engine optimization goals using GeneAI, SEM Rush & SEO Meta Inspector tool• Analyze and report KPIs to validate and demonstrate success of web performance• Develop and execute comprehensive digital marketing strategies to increase brand awareness, drive website traffic, and generate leads• Manage a team of digital marketing specialists, providing guidance and support for campaign execution• Create, manage and prioritize projects by reviewing their status over Workfront• Create and manage webpages using Adobe AEM and blogs using Wordpress• Generate CIDs for different campaigns using Claravine• Analyze web performance using PowerBI & Adobe Analytics, prepare monthly reports and share with stakeholders• Generate web urls for document and video using OTMM and Brightcove tool• Manage and develop web contents using Adobe AEM (Adobe CQ)• Monitor social and paid media performance and prepare report on weekly basis• Processes leads to SFDC gathered from different business groups and from third party vendor• Analyze Siteimprove reports to detect issues such as Broken Links, 301 Redirect error etc over website & rectify them• Prepare efficiency matrix of the team members and review their performance• Conduct 1:1 meetings with team members and discuss their opportunities and challenges• Organize fun activities and team outings to develop better team bonding• Conduct trainings among cross divisional marketing teams to gain knowledge on other digital marketing areasCertifications: UCI Division of Continuing Education:• Marketing Analytics and Data Science• Agile Marketing• Applied Change Management Linkedin Learning:• Generative AI for Digital Marketers
Education
Punjab Technical University
Bachelor of Technology (BTech), Computer Science
2004 — 2008
St. Xavier's Jr. College, Guwahati, Assam
HSSC, Science
2001 — 2003
Arena Animation
Diploma of Education, Web/Multimedia Management and Webmaster
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