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Michael Goodman

Director, Product Marketing @AICPA

Raleigh-Durham-Chapel Hill, NC, US
EMAILS
[email protected]
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jan 2019 — Present

Director, Product Marketing @AICPA

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CPA.com is a subsidiary of AICPA, and our team was brought into the the parent organization in 2019.

EDUCATION

2012 — 2014

UNC Kenan-Flagler Business School

MBA, Strategy and Entrepreneurship

1995 — 1999

Princeton University

Bachelor of Arts, Political Science; Minor: Economics

SKILLS

Business DevelopmentEmail MarketingProduct MarketingAccount ManagementSocial NetworkingProduct LaunchSEOSalesCustomer Relationship Management (Crm)AnalyticsSalesforce.comMarketingCross-Functional Team LeadershipMarketing StrategyWeb DesignStrategyE-CommerceProduct DevelopmentProduct ManagementManagementSocial MediaStrategic PartnershipsCrmLeadershipMobile DevicesNew Business DevelopmentCompetitive AnalysisSellingSaasOnline AdvertisingMarketing CommunicationsProject ManagementLead GenerationVendor ManagementStrategic Planning

ABOUT MICHAEL GOODMAN

A versatile business manager with over 18 years of experience taking new products to market and creating data-driven environments. Consistently built and led teams to launch products on time and within budget in demanding circumstances. Proven record of exceeding revenue goals, improving operational efficiency, and creating positive work cultures. Areas of expertise include: Team Building and Organization, Cross-Functional Leadership, Go-to-Market Strategy, Product Lifecycle Management, Product Modeling, Profit & Loss, Multi-Channel Marketing, Marketing Operations, Vendor Management

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