Michael Goodman
Marketing Director
- Role
- Director, Product Marketing at AICPA
- Location
- Raleigh-Durham-Chapel Hill, NC, US
- LinkedIn followers
- 500 followers
About Michael Goodman
A versatile business manager with over 18 years of experience taking new products to market and creating data-driven environments. Consistently built and led teams to launch products on time and within budget in demanding circumstances. Proven record of exceeding revenue goals, improving operational efficiency, and creating positive work cultures. Areas of expertise include: Team Building and Organization, Cross-Functional Leadership, Go-to-Market Strategy, Product Lifecycle Management, Product Modeling, Profit & Loss, Multi-Channel Marketing, Marketing Operations, Vendor Management
Experience
Director, Product Marketing
Jan 2019 — Present
CPA.com is a subsidiary of AICPA, and our team was brought into the the parent organization in 2019.
Education
UNC Kenan-Flagler Business School
MBA, Strategy and Entrepreneurship
2012 — 2014
Princeton University
Bachelor of Arts, Political Science; Minor: Economics
1995 — 1999
Skills
- Business Development
- Email Marketing
- Product Marketing
- Account Management
- Social Networking
- Product Launch
- SEO
- Sales
- Customer Relationship Management (Crm)
- Analytics
- Salesforce.com
- Marketing
- Cross-Functional Team Leadership
- Marketing Strategy
- Web Design
- Strategy
- E-Commerce
- Product Development
- Product Management
- Management
- Social Media
- Strategic Partnerships
- Crm
- Leadership
- Mobile Devices
- New Business Development
- Competitive Analysis
- Selling
- Saas
- Online Advertising
- Marketing Communications
- Project Management
- Lead Generation
- Vendor Management
- Strategic Planning
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