Michael Goodman

Marketing Director

Role
Director, Product Marketing at AICPA
Location
Raleigh-Durham-Chapel Hill, NC, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Michael Goodman

A versatile business manager with over 18 years of experience taking new products to market and creating data-driven environments. Consistently built and led teams to launch products on time and within budget in demanding circumstances. Proven record of exceeding revenue goals, improving operational efficiency, and creating positive work cultures. Areas of expertise include: Team Building and Organization, Cross-Functional Leadership, Go-to-Market Strategy, Product Lifecycle Management, Product Modeling, Profit & Loss, Multi-Channel Marketing, Marketing Operations, Vendor Management

Experience

  1. Director, Product Marketing

    AICPA

    Jan 2019 — Present

    CPA.com is a subsidiary of AICPA, and our team was brought into the the parent organization in 2019.

Education

  • UNC Kenan-Flagler Business School

    MBA, Strategy and Entrepreneurship

    2012 — 2014

  • Princeton University

    Bachelor of Arts, Political Science; Minor: Economics

    1995 — 1999

Skills

  • Business Development
  • Email Marketing
  • Product Marketing
  • Account Management
  • Social Networking
  • Product Launch
  • SEO
  • Sales
  • Customer Relationship Management (Crm)
  • Analytics
  • Salesforce.com
  • Marketing
  • Cross-Functional Team Leadership
  • Marketing Strategy
  • Web Design
  • Strategy
  • E-Commerce
  • Product Development
  • Product Management
  • Management
  • Social Media
  • Strategic Partnerships
  • Crm
  • Leadership
  • Mobile Devices
  • New Business Development
  • Competitive Analysis
  • Selling
  • Saas
  • Online Advertising
  • Marketing Communications
  • Project Management
  • Lead Generation
  • Vendor Management
  • Strategic Planning

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Michael Goodman — Director, Product Marketing at AICPA in Raleigh-Durham-Chapel Hill, NC, US | Unifers