Gonzalo Perez

Senior Director @Kantar

Gonzalo is a consumer storyteller and brand strategist with a passion for translating insights intoactionable ideas for marketers and advertisers. He has worked on the agency side and the clientside for nearly 25 years, always with an eye towards uncovering consumer truths that will ultimately lead to impactful, brand-building insights. Prior to joining Kantar, Gonzalo ran his own consumer insights consultancy where he spearheaded research efforts for clients like the NFL, MTV, Nike, Ford, Sony, ESPN and Kraft.Since his time in the brand strategy and consumer insights group at MTV Networks in Gonzalo has worked in various categories such as media and entertainment, spirits, financial services, telecom, automotive, consumer electronics, apparel, CPG, tourism and QSR. A cross-culturalist at heart, he uses an empathetic and disarming style to conduct research with a diverse array of consumers: Millennials, Hispanics, Gen Z, sneakerheads, tech bloggers, sports fans, travel enthusiasts, African Americans, and fitness aficionados, just to name a few.Some of Gonzalo\'s clients at Kantar include: Coca Cola, Meta / Facebook, Vans, Samsung, Disney, Mastercard, and Google.