Gonzalo D.
Senior Brand Designer Lilly Brand Office (Via Creative Circle) @Eli Lilly and Company
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WORK HISTORY
Senior Brand Designer Lilly Brand Office (Via Creative Circle) @Eli Lilly and Company
NJ, US
Report to the Senior Director of Marketing as the sole Sr. Brand Designer in a cross-functional team of three designers – responsible for coaching and mentoring the team and managing external vendors.Supporting a post-rebrand initiative including refinement and evolution of brand assets – digital media layout, iconography, photography, motion, and events.
EDUCATION
TRACOR
Audiovisual Communication: Internet and New Media
School of Visual Arts
After Effects Intermediate, Motion Tracking, Advanced Animations, Storytelling
ABOUT GONZALO D.
I\'m a creative leader with over 15 years of experience creating best-in-class user-centric experiences and leading cross-functional teams. I like to bring my passion for tech, design, and people together and be part of how humans interact with products and services. We\'re here to make lasting impressions.Throughout my career, I\'ve had the privilege of leading significant projects that have shaped my current skill set. As a creative director at Comcast, I co-led the design language team, partnering across departments to facilitate seamless rebranding work. As Creative Lead for Xfinity I was able to influence the user journey from prospect to returning client as well as redesign dotcom\'s visual content for all marketing initiatives. For Xfinity Mobile I partnered with product teams and improved the current CX through effective visual and product design informed by research and A/B testing, contributing to XM surpassing 2M users during my tenure. Havas NYC allowed me to spearhead digital products and brand systems with a focus on responsive and adaptive design for brands like IBM, ADP, and TD Ameritrade, earning accolades such as a Gold Smarties award in 2018.Bachelor\'s degree in Digital communication and multimedia design. Proficient in Figma, Adobe CC, and prototyping. Driving the creative vision, product design, and brand storytelling for major clients across markets. I also bake pretty good bread.
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