Mauricio Gonzalez
Senior Campaign Activation Analyst @Envu
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WORK HISTORY
Senior Campaign Activation Analyst @Envu
Provide support for the development and execution of annual B2B marketing activation and campaign plans, focusing specifically on analyzing the return on investment (ROIs). This involves reviewing metrics within, but not limited to, Google Analytics, CRM, Email automation tools, various digital marketing platforms, social media monitoring software, and any other trackable insights.Responsibilities include:Offering actionable, real-time insights to measure and evolve campaigns.• Providing sales teams with comprehensive dashboards.• Simplifying data into easily digestible information to assist stakeholders in making informed decisions.•Ongoing marketing support inclusive of CRM, email automation, sales team support, preparation of presentations and quarterly updates• Working with vendors and marketing agencies to provide input on proposed tactical expenditure• Provide input on individual strategies as they relate to target segments
EDUCATION
Humber College
Post Graduate Cert., Public Relations
University of Guelph
Bachelor of Arts (BA), Political Science
SKILLS
ABOUT MAURICIO GONZALEZ
I’m a marketing and business analytics professional with over 10 years of experience driving integrated B2B campaigns, customer engagement, and data-driven growth within complex, multi-segment organizations.Currently, I work as a Senior Campaign Activation Analyst at Envu, where I help plan, activate, and optimize multi-channel marketing programs across significant budgets. My focus is on turning performance data into action—supporting campaign orchestration, ROI analysis, CRM enablement, and close alignment between marketing, sales, and agency partners to drive measurable business impact.Previously, as a Marketing Communications & Business Analyst Manager at Bayer, I led integrated marketing initiatives supporting product launches and portfolio growth. I partnered closely with sales, product, and marketing leaders to develop performance metrics, implement email automation and CRM segmentation strategies, and translate analytics into insights that informed go-to-market execution.Earlier in my career, I built a strong foundation in marketing operations and execution, including tradeshow management, digital content oversight, rebate and program fulfillment, and social media engagement. I also bring experience in customer service and IT support, which shapes my practical, solutions-oriented approach to marketing and cross-functional collaboration.I’m particularly drawn to roles focused on integrated campaign leadership, audience strategy, and full-funnel optimization—where analytics, execution, and collaboration intersect to drive growth.
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