Edward Gonzales

Head of Strategic Sales, Home Solutions @SMA America

Creates and executes specific market business strategies for the North American market, focusing on large national customers and partners that may not purchase products but that may have significant influence as part of a purchasing process • Provides input to guide product development and marketing activities to ensure that U.S. product lines clearly reflect market requirements in residential and commercial market segments. • Initiates and implements strategic alliances with key partners and customers