Roger Gonzales

About Roger Gonzales

I’m a GM-minded account leader who owns revenue and operations end-to-end. At Skar Audio, I managed 100+ U.S. dealer accounts with a top-25 monthly cadence, driving +20% YoY wholesale revenue,+15% AOV, and 20 new dealers via referrals while tightening forecast accuracy. In parallel, I built a real-time inventory sync that cut stock-outs 85% and deployed Stripe Radar rules that reduced fraud ~90%(≈$400K protected annually). I also built and led a 15-person support team, lifting first-contact resolution from <50% to 75% and 1-star reviews down 60%, sustaining 4.8 Star and 78 NPS. Earlier at Samsung Electronics, I ran my territory like a P&L: top 10% nationally out of ~1,100 sites,+25% sell-through in priority doors, and +30% average transaction value by pairing consultative demos with attach-rate playbooks and store-champion training.

Experience

1. Senior Operations Manager

   Skar Audio

   Mar 2022 — Present · St Petersburg, FL, US

   Owned 100+ U.S. B2B dealer accounts with a top-25 monthly cadence and QBRs, driving +20% YoY wholesale revenue,+15% AOV, and 20 new dealers via referrals while improving forecast accuracy.Implemented real-time, multi-channel inventory sync (Amazon, eBay, DTC), cutting stock-outs 85%(20 → 3/month) and stabilizing fulfillment and revenue flow.Reduced payment fraud ~90% by tuning Stripe Radar rules and blocking high-risk freight forwarders, protecting ≈$400K/year and lifting margin.Built and led a 15-person support team; launched product-immersion training that lifted FCR from <50% to 75%, cut 1-star reviews 60%, and sustained a 4.8/5.0 rating and NPS 78.

Education

• Harvard Business School Online

  Vocational

  2019 — 2019

• New Mexico State University

  Bachelor's degree

  2014 — 2018