Alex Oleksandra Golub
Digital Marketing Advisor, Sr Associate @University Health Network
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WORK HISTORY
Digital Marketing Advisor, Sr Associate @University Health Network
Toronto, ON, CA
SEO Strategy & Digital Governance• Created SEO roadmap for UHN.ca, focusing on keyword strategy, content architecture, and resolving keyword cannibalization issue.• Managed uhn.ca SEO & Ranking, reducing the Dubbot issue list.• Improved Newsroom: optimised content structure to ensure high-authority rankings and CTR.• Advanced Local SEO Governance, improving GEO-specific performance.• Led Link-Building & Domain Health initiatives, including toxic link remediation to strengthen website authority.Strategic Website Merge & Migration• Conducted the westpark.org integration to uhn.ca.• Developed a \"Transition Strategy\" for site merge, avoiding cannibalization and maintaining growth trends during structural changes.• Consulted on website architecture, prototyping UI/UX and SEO frameworks for the next-generation UHN digital ecosystem.Performance Analytics & Data Insights• Automated stakeholder reporting via Looker Studio and GSC, providing data-driven insights to executive and leadership.• Audited GA4 & GSC Data Integrity, identified and resolved measurement gaps to ensure 100% accurate reporting.Key Accomplishments• Restored average search ranking from 22d back to the 8th position following a major technical drop.• Successfully merged westpark.org into UHN.ca with continuing upward growth trend (from av. 17 to av. 7 ranking position).• Reduced systemic page retirement issues and broken links through an implemented 301 redirect framework.
EDUCATION
National Technical University "Kharkiv Polytechnic Institute"
Master's degree, Project Management
George Brown Polytechnic
Certificate WSET level 2, Wines
National Technical University "Kharkiv Polytechnic Institute"
Master's degree, Marketing
SKILLS
ABOUT ALEX OLEKSANDRA GOLUB
Versatile digital marketing & project lead professional with 10+ years of experience in e-commerce, web development, digital marketing, agencies, and customer service. I contribute improvements and insights that empower the big picture and boost business growth.Having deep expertise in B2B, e-commerce, and digital strategies, I keep monitoring & implementing emergent technologies & trends to go above and beyond.Accomplishments:#1 Built omnichannel e-commerce sales, doubling annual revenue over 5 years.#2 Won 35% market share for niche products in the national marketplace, 2.5M users a day.#3 Improved customer journey map and sales funnels to engage AA-level clients including Mastercard and Ikea via content marketing and SEO.#4 Reduced e-commerce returns from 15% to 3% from sales volume. I\'m excited about fast-paced environments, process improvement, and creating a customer experience that unlocks business growth & loyalty.
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