Golbou Shariatmadar

About Golbou Shariatmadar

Graduate of the University of Texas at Austin with a degree in Finance, also having…

Experience

1. Digital & Product Strategy Senior Consultant

   EY

   Mar 2022 — Present · Houston, TX, US

   Golbou has led high-impact customer experience and digital product strategy initiatives across diverse sectors including life sciences, healthcare, and oil and gas clients, leveraging Design Thinking and product management principles to drive innovation.She has conducted current-state analyses and in-depth product experience research, developing comprehensive product strategies that include CX Playbooks with strategic recommendations, key insights from stakeholder interviews, detailed personas, customer and user journey maps, experience drivers, and actionable opportunities to enhance engagement through intentional user experiences.An expert facilitator, Golbou leads collaborative workshops to present findings, co-create future-state solutions, and prioritize implementation roadmaps. Her work consistently demonstrates strong stakeholder engagement and the ability to align cross-functional teams around shared goals.Golbou has managed full product lifecycles, from design through launch, of digital tools such as a personal finance document upload and reporting solution and an interactive digital guidance questionnaire. She oversaw product roadmap development, iterative testing, and go-to-market execution, driving measurable improvements in usability and client satisfaction.Most recently, Golbou has specialized in product portfolio management, overseeing a diverse portfolio of 50+ digital products. She developed and implemented a product maturity assessment framework to evaluate and prioritize offerings, enabling more focused client activation and scalable delivery. This initiative combined her strengths in methodology development, change management, and strategic prioritization, ensuring that high-value products received the investment and attention needed to drive growth and impact.Business transformation consulting leveraging an innovative, future-back, and human centric lens across digital, product, and design.