Gokul Agrawal
Consumer Insights + Brand Strategy
- Role
- Director, Consumer Insights at Jam City
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Gokul Agrawal
Strategic thinker with a demonstrated history of driving corporate growth using data-driven analyses. Expert at designing consumer research programs built to answer critical business questions and unlock growth potential. Excellent communicator and collaborator, loves to present learnings across different levels of the organization and connect cross-departmental teams in service of business goals. Some specific areas of expertise: Driving product innovation and supporting product development cycle using consumer research in several categories (CPG, cameras, music, sports, video games, merchandise/apparel, VR/AR/MR) Optimizing multi-channel marketing campaigns (brief development, consumer targeting, channel analysis, creative testing, performance tracking) Discovering high-value target groups in markets around the globe Unwavering focus on actionability: identifying which insights will impact decision-making Simplifying ambiguous or complex data sets into easily-digestible soundbites to champion around the organization Partnering with a diverse group of stakeholders across the organization to drive business impact
Experience
Director, Consumer Insights
Apr 2025 — Present
Education
USC Marshall School of Business
Business Administration, International Relations
2008 — 2012
Skills
- Social Media Marketing
- Marketing
- Analysis
- Public Speaking
- Social Media
- Powerpoint
- Microsoft Excel
- Management
- Project Management
- Analytics
- Event Planning
- Marketing Strategy
- Leadership
- Sales
- Strategic Planning
- Consulting
- Data Analysis
- Market Research
- Microsoft Word
- Research
- Strategy
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