Gokul Subramanyam
Group Account Manager | McCann World Group | MRM | Ex-TOI | Helping Businesses Grow Meaningful Relationships with People.
- Role
- Group Account Manager at MRM
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Gokul Subramanyam
Award-winning Marketing Leader with 14+ years of experience in CRM, Digital, Print…
Experience
Group Account Manager
Mar 2023 — Present · Bengaluru, IN
Served as the primary point of contact for IKEA, BOSCH, and Schneider Electric, managing day-to-day operations and ensuring seamless execution of campaigns. • Led conversations with clients, creative, planning, and tech teams to develop and implement marketing campaigns aligned with client objectives. • Managed IKEA’s CRM program, engaging a customer database of 2.7 million+ and executing segmented email & WhatsApp campaigns for targeted customer engagement. • Led Schneider Electric’s first-ever WhatsApp launch in India to reach electricians, electric retailers, contractors, and distributors, achieving measurable business outcomes. • Successfully executed BOSCH’s \"Paisa Vasool\" OOH, Youtube and print campaign for cordless power tools, focusing on campaign execution to drive sales. • Spearheaded cross-functional teams (e.g, creative, tech, marketing) throughout project lifecycles, ensuring alignment with campaign objectives.
Education
Visvesvaraya Technological University
Bachelor’s Degree
Skills
- Project Management
- Event Management
- Video Production
- Venue Management
- Business Development
- Sales Operations
- Business Strategy
- Microsoft Excel
- Entertainment
- New Business Development
- Microsoft Office
- Production Planning
- Event Planning
- Gala Dinners
- Product Launch
- Wedding Planning
- International Events
- Team Management
- Leadership
- Corporate Events
- Venue Relations
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