Gokul Chandrasekaran
Senior Manager 2 @Shriram Finance Limited
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WORK HISTORY
Senior Manager 2 @Shriram Finance Limited
Chennai, IN
Achieved 300% YoY growth in fixed deposit investments via Web and app through SEO, ASO, and paid channels (Google Ads, Meta, Programmatic, Affiliate, Influencer Marketing, Apple Search Ads) with App Investments growing to 70 Cr INR monthly.Scaled UPI transactions to 30L/month at lower Cost per Transaction by optimizing acquisition funnels and automating retention via SMS, WhatsApp, and push notifications using Automation tools like Netcore and Moengage.Reduced acquisition costs by 25% through experimentation and A/B testing, boosting ROI by 15%.Led cross-functional initiatives with product and tech teams, managing ₹7Cr+ annual budget
EDUCATION
EAE Business School
International Master of Business Administration (MBA), Business Administration and Management, General
GrowthX®
Product, Growth and Marketing
Anna University Chennai
Bachelor of Technology (B.Tech.), CERAMIC TECHNOLOGY
SKILLS
ABOUT GOKUL CHANDRASEKARAN
8+ Years of total experience in the Growth & Marketing Domain.Worked with top Brands from Industries like the Finance, BFSI, Internet, Real Estate, E-commerce, Travel, Healthcare, and Hospitality to improve their Brand visibility by creating and implementing brand strategies as well as achieving their goals through SEO, Paid Social, Paid Search, CRM, Email Marketing and Influencer Marketing. Improved the ROAS of the brand with right target of users at the lower CAC and high LTV.Worked as Marketing Manager for a B2C Beauty and skincare Marketplace with a focus on User Acquisition and Retention via META Ads, Google Ads, CRM, Push Media, Affiliate Channels and other channels like Influencer Marketing, SMS Marketing and Email Marketing with experience in offers market.
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