Gokul Balagopal
Data Scientist @Dolphin Digital Ooh Media
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WORK HISTORY
Data Scientist @Dolphin Digital Ooh Media
Plano, TX, US
Developed AI-powered voice calling and automated email generation workflows to support weekly partner outreach, including sharing contract details through DocuSign, which streamlined communication and reduced manual effort.• Designed and implemented daily and monthly revenue time-series forecasting models for DOOH screens across 90+ DMAs, enabling accurate projections of ad revenue trends.• Developed a cold-start revenue prediction pipeline to estimate revenue for new potential screen locations with no historical data, supporting location prioritization and expansion strategy.• Engineered a scalable data processing pipeline in AWS Redshift to clean, merge, and aggregate 9M+ daily rows into 83K monthly records, incorporating advertiser, buyer, traffic, demographic, and proximity features.• Built and compared Ensemble Forecasting Models in Python, identifying key drivers of screen-level revenue such as DMA, venue type, advertiser mix, visits, and screen online/offline status.• Delivered insights that informed high-value cluster selection (≥
EDUCATION
The University of Texas at Dallas
Doctor of Philosophy - PhD
University of Kerala
Bachelor of Technology - BTech
University of Houston
Master's degree
ABOUT GOKUL BALAGOPAL
Graduated in May 2025 from University of Texas at Dallas with a PhD in Electrical…
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