Joe Koenig

About Joe Koenig

I’m an enterprise strategist and business leader with 14+ years of experience shaping…

Experience

1. Product & Services Manager (Conag, Oil & Gas)

   Cummins Inc.

   Apr 2021 — Present

   New Product Introduction • Industrial telematics and connectivity -Aftermarket Dealer development • Established and implemented an off-highway Industrial dealer management model for Cummins Industrial dealers aimed at increasing customer satisfaction and uptime-Product Management and Segment Management (Oil & Gas, Construction, Agriculture markets) • Manages key product line lifecycles • Develops the long-term product line strategy, forecast, and the annual operating plan • Provides product line budget requirements into the business unit annual operating plan • Drives the development of product introduction plans • Develops all aspects of the marketing mix to ensure the successful launch of new products and throughout the subsequent lifecycle • Ensures that the product branding strategy is implemented effectively, and leads and supports internal and external communications in relations to the product range • Uses market research capabilities to plan for and implements an appropriate approach based on the understanding of Cummins’ target market and competitors • Collaborates with other functions and global locations to ensure global profitability of the product line • Uses sales analytics to develop business development strategies

Skills

• Powerpoint
• Social Media Marketing
• Time Management
• Microsoft Office
• Sales Operations
• Social Media
• Marketing Strategy
• Inventory Management
• Microsoft Word
• 3d Computer Model Drafting
• Microsoft Excel
• Customer Service
• Sales
• Strategic Planning