Tommy Klufas

Manager, Digital Advertising Department @Go Auto

Edmonton, AB, CA

Developing digital advertising strategies that align with business goals and objectives• Conducting market research and competitive analysis to ensure that digital campaigns are effective and competitive• Leading the digital advertising team to ensure all campaigns are executed on time and on budget• Providing strategic guidance and direction to team members to ensure that the team is working together effectively and efficiently• Creating and implementing processes to streamline digital advertising operations and improve overall efficiency• Analyzing ad performance data to track and report on KPIs like click-through rate (CTR), cost per click (CPC), and conversion rate• Using data to identify opportunities for improvement in ad campaigns and implementing changes to optimize performance• Creating regular reports to share with stakeholders and leadership• Working the dealer operators to ensure digital ads align with overall marketing messaging and goals• Collaborating with creative teams to ensure ads are visually appealing and effective• Staying up-to-date with industry trends and best practices in digital advertising• Identifying opportunities to incorporate new strategies and tactics into digital advertising campaigns to improve performance• Managing the digital advertising budget to ensure that campaigns are executed on time and within budget• Identifying opportunities to optimize spending and reduce costs without sacrificing quality or performance• Providing regular reports on digital advertising spending and ROI to senior managementWins (60 Stores)• 800% Best ROAS• Improved Cost Per Lead in six months by 61% from $115 to $45• Tripled clickthrough rate in six months from 3.5% to 14.18% • 50% increase in ad conversion rate from 4% to 6.11%• Improved Search Lost (Rank) in six months by 24% from 60.5% to 46%

NAIT (Northern Alberta Institute of Technology)

Bachelor of Business Administration (BBA), Marketing