Goetz Posner
Head of Global Partner Marketing - Cytric @Amadeus
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WORK HISTORY
Head of Global Partner Marketing - Cytric @Amadeus
Bad Homburg, DE
EDUCATION
UCLA
Summer School, Marketing & Communication
CBS International Business School
BA of Arts (Honours), Economics & Marketing
SKILLS
ABOUT GOETZ POSNER
Senior executive with a lifelong passion for technology brands and deep expertise in marketing, sales, and business development, especially in SaaS. I drive growth through data-driven strategy and people-first leadership, fostering cultures of accountability, innovation, and continuous improvement.Recognized as a transformational leader and culture architect, I inspire teams to challenge the status quo and deliver measurable impact. Whether scaling revenue operations, enhancing customer experience, or driving digital adoption, I lead with clarity, empathy, and purpose.Beyond the boardroom, I actively contribute to the broader business community as a university lecturer and frequent speaker at industry events, sharing insights on leadership, innovation, and digital transformation.Leadership Highlights:• Built and led high-impact teams while significantly reducing churn and attrition• Spearheaded enterprise-wide change management and digital adoption initiatives• Developed brand and marketing strategies with ROI consistently exceeding 5:1• Scaled qualified sales pipelines and implemented high-conversion lead nurturing programs• Elevated customer experience, achieving +10pt YoY NPS improvements• Leveraged analytics to optimize revenue operations and strategic planning• Fostered authentic employer branding, transforming teams into brand ambassadorsI thrive in environments where innovation, collaboration, and bold thinking are the norm.Let’s explore how we can drive meaningful transformation together.
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