Goel Asheesh

About Goel Asheesh

With over 30 years in the financial industry, I have a proven track record of strategizing, developing and transforming business verticals in the commercial and retail asset segments. My expertise spans reengineering business models, launching new asset financing divisions and building robust collection architectures—transforming businesses into critical delivery and Priority Sector Lending (PSL) platforms.I excel in navigating challenging environments, setting ambitious targets and achieving them through task simplification, execution focus and teamwork. Strong people management and stakeholder engagement are at the core of my leadership approach, ensuring alignment and shared purpose for successful strategy execution.Additionally, I have established portfolio management processes and early warning systems to monitor risks and build resilient portfolios. I drive the use of digitization, automation and analytics to enhance product and service delivery. My experience includes developing and implementing lending programs across various segments, including Auto Loans, Commercial Vehicles, Construction Equipment, Farm Equipment, Printing and Medical Equipment, Agri and Commodity Loans and Advance against Financial Assets.

Experience

1. Chief Executive - Farmer Finance

   L&T Finance

   Jan 2022 — Present · Mumbai, IN

Education

• Institute of chartered accountants of India

  C.A., Finance & Accounts

Skills

• Management
• Portfolio Management
• Loans
• Business Relationship Management
• Credit
• Relationship Management
• Financial Risk
• Banking
• Risk Management
• Team Management
• Credit Analysis
• Retail Banking
• Sales
• Financial Services
• Credit Risk
• Finance