Lindsey Johnson

About Lindsey Johnson

I am a strategic marketer with a deep record of leading integrated projects for global brands and high-growth firms. My approach is defined by a \"research-first\" mindset—I don’t just execute campaigns; I deep-dive into the \"why\" to uncover the data-driven motivations that influence stakeholder behavior.Diverse Industry ImpactMy portfolio spans the Healthcare, Technology, Manufacturing, and Hospitality sectors. I have spearheaded strategic initiatives for global leaders including IBM, GE, BASF, IQVIA, and SoftwareONE, as well as specialized companies like bioMérieux, United Concordia Dental, ADP, Hard Rock, and Caesars Entertainment.Strategic Execution & Marketing OperationsI am obsessed with data-driven performance and business imperatives. I am recognized for maximizing budgets by keeping teams laser-focused on business performance indicators (KPIs). Using an agile-hybrid project management style, I implement a rigorous \"test, learn, and optimize\" framework, ensuring that marketing solutions—from complex field activations to digital funnels—are rooted in evidence-based research.The Strategic ArchitectI thrive as a thought partner and trusted advisor, leading cross-functional teams to solve high-stakes marketing challenges. My ability to align partners and internal teams allows me to synchronize complex projects quickly. I excel at recognizing anomalies and scenario mapping potential outcomes, ensuring that we hit the ground running with a sense of urgency and precision. Technical ProficiencyMy experience leveraging a robust marketing technology stack to drive lead generation, event lifecycle management, and operational efficiency includes:* CRM & Automation: Salesforce, Marketo, Pardot, HubSpot* Intelligence & Prospecting: ZoomInfo, Apollo* Experience & Content: Adobe, Drupal, Hybris, Paperflite, ON24, Cvent* Collaboration: Google Suite, Microsoft Office, ZoomBeyond the DataThough a Colorado native that prefers living in the South. When I’m not digging into performance metrics or exploring a new hiking trail with my dog, you can find me on the golf course feeding my addiction to the links.

Experience

1. Support & Vocational Coaching

   Triangle Disability & Autism Services

   Mar 2024 — Present · Raleigh-Durham-Chapel Hill, NC, US

   I provide Community Living & Support (CLS) and job coaching (SE) for neurodivergent individuals, developing task-analysis frameworks to foster workplace independence and community integration.

Education

• University of Missouri-Columbia

  Bachelor of Journalism, Advertising, Sociology