Guillermo Novillo

About Guillermo Novillo

Result-oriented and senior leader with solid analytical, communication and entrepreneurial skills. 20+ years of experience in B2B integrated marketing, product marketing, enterprise & SMB marketing and Go-To-Market management roles in Fortune 100 corporations in the technology (Software, Cloud & AI solutions), ad sales & digital media and consulting & marketing services industries. Relevant experience building and leading high-performance teams as well as managing global, regional and local marketing programs and campaigns for world-class brands. Recipient of multiple marketing awards, including Marketing Edge Rising Star, American Marketing Association Pulse Award for Best Demand Creation Campaign and Microsoft Circle of Excellence - Gold Club, the highest and most prestigious award for top talent in the Sales, Services and Marketing Division. Inducted into Microsoft’s Sales, Services and Marketing Group Key Talent Program (Top 1%). MBA from the Foster School of Business at the University of Washington. Currently serving as board and advisor of small businesses and working as the Director of Americas Integrated Marketing at Microsoft. Specialties- General Management, Go-To-Market Strategy & Management- Integrated Marketing, Enterprise Marketing (Demand Gen, Lead Nurture, ABM, Sales Enablement), SMB Marketing (Customer Acquisition & Lifecycle)- Product Marketing.Industry Practices- Advertising Sales and Online/Digital Media- Technology: AI Business Solutions, Cloud, Data & AI Platforms, Security Solutions, Hardware- Management Consulting and Marketing Services.

Experience

1. Director of Americas Integrated Marketing, Events & Customer Experiences

   Microsoft

   Feb 2025 — Present · Miami-Fort Lauderdale, FL, US

   Coached a team of senior marketing leaders, events specialists and project leads to develop and manage the strategy and execution of our customer events & experiences targeted at all of our customer segments (Enterprise, Commercial Industries, Public Sector, Corporate and SMBs) in the Americas (USA, Canada & LATAM) region to acquire and engage with customers (CXOs, ITDMs, BDMs) to drive business growth across all of our cloud solution areas: AI Business, Cloud & AI Platforms and Security solutions.

Education

• UW Foster School of Business

  MBA, Marketing, Strategy and Entrepreneurship

  2005 — 2007

• Universidad Espíritu Santo

  MA, Marketing and Management

  2001 — 2003

• IDE Business School

  Marketing Management Program

  2001 — 2001

• Universidad Espíritu Santo

  BA, Business and Finance

  1994 — 1998

• Northwestern University - Kellogg School of Management

  Kellogg on Marketing Graduate Program | Modern Marketing Certificate

  2018 — 2018

• The Wharton School

  Modern Marketing: Business Analytics Program

  2020 — 2020

Skills

• Product Development
• B2b Marketing
• Marketing Communications
• Management
• Marketing Management
• Start-Ups
• Online Advertising
• Advertising
• Bing Ads
• Business Planning
• Business Development
• Marketing Automation
• Product Marketing
• Sem
• Multi-Channel Marketing
• Product Launch
• Entrepreneurship
• Lead Generation
• B2b
• Direct Marketing
• Marketing Strategy
• Digital Media
• Strategy
• Integrated Marketing
• Strategic Partnerships
• Marketing
• B2b Marketing Strategy