Sundar K

About Sundar K

Marketing Director with 12+ years of hands-on experience in Creative Direction, Product development, Big Data Analytics, Marketing, International Sales and Branding. Successful in devising and applying new ideas and innovation to propel companies to build a competitive advantage in the Information Technology industry. Sound business acumen and deep knowledge of Marketing and Sales with the ability to lead marketing teams and develop, execute & improve original marketing campaigns. Proficient at key brand building through market research, insight development, and consumer campaigns. Adept at creating resonating stories for consumers, ensuring double digit user growth. Devoted leader with the ability to motivate teams to deliver at peak performance.

Experience

1. Marketing Director

   Seek Innovative Technologies

   May 2016 — Present · Chennai, IN

   SeekITech is a premier Web and Mobile application development company based in India, providing services to both offshore and domestic clients- Developed and executed successful marketing campaigns to drive revenue growth and increase brand awareness.Led cross-functional teams to execute marketing strategies across multiple channels including digital, traditional, and social media- Conducted market research to identify target audiences, consumer trends and measure campaign performance.Leveraged data and analytics to make informed decisions and optimize marketing efforts.Built and maintained strong relationships with clients, partners and agencies. Communicated effectively with stakeholders at all levels, both internally and externally-Led team members to deliver results in fast-paced, dynamic environments, mentoring and coaching them as needed. Utilized the latest marketing tools and technologies to achieve business goals, such as marketing automation and CRM systems. Developed and executed successful rebranding campaigns, resulting in increased brand recognition and positive customer feedback- Led a team to develop and launch new product lines, resulting in significant increase in sales. Implemented major rebranding across all channels which helped in securing new contracts worth 500, USD- Established a strong relationship with existing and 500+ new clients in 40+ countries through networking and prospecting- Created and monitored content marketing through various online and offline channels for branding and product launches. Organized promotional events to introduce new products in the market for accelerating sales- Implemented an effective SEO strategy to increase website traffic and improve search engine rankings.Developed and managed budgets for marketing campaigns and initiatives. Conducted competitor analysis and identified opportunities for differentiation.

Education

• Maharashtra Institute of Technology

  Master of Business Administration - MBA, International Business

• Maharashtra Institute of Technology

  Post Graduate Diploma in Business Management, Business Administration and Management, General