Gnanasekaran Chennakrishnan
Digital Analytics | Adobe Analytics| Python | SQL | Credit Analyst | Banking|
- Role
- Assistant Manager at Genpact
- Location
- Salem, TN, IN
- LinkedIn followers
- 500 followers
Experience
Assistant Manager
Jul 2024 — Present · Bengaluru, IN
As a Digital Analytics Specialist, I work closely with cross-functional agile teams to drive data-driven decision-making through precise implementation and reporting of web analytics. My core responsibilities include:Requirement Gathering & Tagging Implementation: Define and document requirements for SFDLL (Site Frontend Data Layer Logic) objects and ensure relevant network call data is captured accurately.Tag Validation: Validate Adobe Analytics tags and network requests to ensure they fire correctly across user journeys and digital touchpoints.Adobe Analytics Workspace: Create actionable insights and dashboards using Adobe Analytics Workspace to support business and marketing objectives.Adobe Data Warehouse: Extract and analyze data from Adobe Data Warehouse to support deep-dive analysis and reporting needs.Agile Collaboration: Actively coordinate with product owners, developers, and QA teams for smooth analytics implementation in agile sprints. Provide daily updates and manage task progress via the Jira board.EDL Analytics: Recently started working on Experience Data Layer (EDL) analytics requirements to support more scalable and standardized data collection across platforms
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