Gail Baker

About Gail Baker

With over 20 years of experience as a dynamic and results-oriented B2B marketing professional, I have consistently driven growth for innovative tech companies. My career is marked by a proven ability to lead large-scale campaigns and execute strategic marketing plans that not only enhance brand visibility but also generate qualified leads, ultimately driving significant impact on the sales pipeline.I bring a wealth of expertise in managing cross-functional teams and overseeing complex projects, ensuring that every initiative aligns with organizational goals. My approach to marketing is both strategic and data-driven, allowing me to optimize budgets effectively and maximize ROI. I am particularly skilled in demand generation, field marketing activities, account-based marketing (ABM), event management, and customer success programs, each of which I have leveraged to build and sustain successful marketing campaigns.My communication skills have earned me recognition among stakeholders and executives alike, as I excel in delivering compelling presentations that showcase impactful marketing achievements. Let’s connect if you are looking for a seasoned marketing professional who can bring a strategic vision and a results-driven approach to your team. I aim to leverage my extensive experience to shape successful marketing strategies that contribute to the continued growth and success of forward-thinking organizations.Specialties: Strategy and Campaign Management ǀ Budget Management | People Manager | Project Manager | Digital Marketing ǀ Full-funnel Marketing ǀ Field Marketing ǀ Event Management and Marketing | Account-based Marketing ǀ Cross-Functional Collaboration | Data-driven Decision Making

Experience

1. Founding Member

   Customer Marketing Alliance

   Feb 2026 — Present

   With 100s of hours\' worth of customer marketing presentations, tons of templates, exclusive content, mentors and more, Customer Marketing Alliance\'s membership plans are \"game-changing\".

Education

• State University of New York at Plattsburgh

  Bachelors of Science, Marketing and Economics

Skills

• Project Management
• Cross-Functional Collaborations
• Sas
• Customer Retention
• Customer Service
• Customer Satisfaction
• Customer Relations
• Customer Experience
• Crm
• Sales
• Customer Loyalty
• Social Media
• Building Relationships
• Event Planning
• Marketing Management
• Software Industry
• Analytics
• Leadership
• Social Media Marketing
• Digital Marketing
• Program Management
• Strategy
• Customer Relationship Management (Crm)
• Account Management
• Qualtrics
• Mobile Application Development
• Marketing
• Process Improvement
• Marketing Strategy
• Management
• Budgets
• Customer Engagement