Giancarlo Masera

Data Analyst @Enter

Berlin, DE

Serving as data analyst, I bring transparency into the Revenue Organisation by conducting ad hoc analyses and building a comprehensive dashboard infrastructure for the marketing and sales teams. I work closely with the Director of Growth and act as an advisor for him.Developed Marketing Steering Dashboard: Created a comprehensive marketing dashboard to analyze customer acquisition costs, customer lifetime value, and conversion rates. This analysis revealed a decline in performance of the campaign generating the highest amount of orders, prompting the launch of a new campaign targeting leads earlier in the customer journey.Optimized Sales Conversion: Designed a sales dashboard to track conversion rates across various sales channels. Discovered that contacting leads within the first 5 minutes of signup doubled conversion rates, leading the company to implement an incentive program for sales agents to prioritize rapid follow-up.Launched BI for Marketplace Product: Developed business intelligence tools to monitor and steer the performance of a newly launched marketplace product, contributing to scaling from 0 to 200 transactions in the initial phase.

Università Bocconi

Master of Science - MS, Economic and Social Sciences

Università Bocconi

Bachelor of Science - BS, Economic and Social Sciences

University of Pennsylvania

Exchange, Economics