Gurpal Marway
Group Head of Finance - Product & Technology @evoke
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WORK HISTORY
Group Head of Finance - Product & Technology @evoke
London, GB
Key Achievements:• Successfully navigated multiple leadership transitions (four CFOs and four CEOs in three years) by adapting to evolving strategies while maintaining clear visibility of Product & Technology performance and priorities.• Led ERP integration between legacy and William Hill systems, streamlining cost centre structures, simplifying recharge methodologies, and securing stakeholder buy-in to improve budget accountability.• Managed the transition of Finance Shared Services, Financial Control (R2R), and FP & A to Manila, ensuring seamless knowledge transfer and operational continuity.• Championed continuous improvement initiatives, delivering over £7m in FTE savings by optimising spans and layers of control and implementing a strategic location model; identified a further £5.5m in supplier cost efficiencies through technology consolidation across legacy brands.• Introduced a unified process for recording developer time, increasing utilisation from 45% to over 60%, directly enhancing EBITDA.• Directed the consolidation of P & Ls for legacy and William Hill during the 2022 merger, ensuring clear ownership and financial visibility across two distinct operating models across multiple ERP systems.• Designed and implemented a cross-functional demand prioritisation framework integrating inputs from Compliance, Commercial, Marketing, Payments, Sports, Retail, and Core functions. This ensured Product & Technology resources were directed toward the highest-value initiatives and set clear expectations with senior stakeholders (Market MDs, CFO, CEO, CCO) early in the process, improving alignment and delivery focus.
EDUCATION
University of Hertfordshire
2:1, Accounting & Finance
PRINCE2
Foundation Certificate, Project Management
The Chartered Institute of Management Accountants
Cima qualified, Cima
SKILLS
ABOUT GURPAL MARWAY
Strategic and purposeful finance leader with a proven ability to lead high-impact change, drive performance, and unlock value in complex, fast-moving organisations. Expert in full P&L ownership, financial planning, and capital allocation across £200m+ portfolios. Trusted partner to senior leadership, with a track-record of delivering £15m+ in cost savings, streamlining post-merger integration, and boosting EBITDA through smart Capex strategies. Known for combining commercial insight with financial rigour to enable smarter decisions, sharper execution, and long-term growth. Thrives in dynamic, delivery-focused environments where finance plays a central role in shaping the business.
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