Gary Maguyon
Lifecycle Marketing Manager at Carta | Email & CRM Marketing | Marketo, Iterable, Marketing Automation | 12+ yrs SaaS Lifecycle & Engagement
- Role
- Lifecycle Marketing Manager at Carta
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Gary Maguyon
I’m an Email & Lifecycle Marketing professional with 12+ years of experience helping B2B and B2C brands engage, retain, and grow their audiences through scalable, data-informed lifecycle programs. Currently, I’m a Lifecycle Marketing Manager at Carta, building and launching campaigns across Marketo and Iterable—supporting segmentation, QA, scheduling, A/B testing, post-send analysis, and behavior-based lifecycle initiatives. My background spans campaign strategy, lifecycle program development, marketing automation, HTML/CSS, QA, and cross-functional execution across platforms including Marketo, Iterable, Eloqua, Braze, Salesforce ExactTarget, and Adobe Campaign. I enjoy working at the intersection of data, creativity, and operations—turning insights into campaigns that improve the customer journey end-to-end.I’ve worked with fast-growing companies including Carta, OpenTable, Okta, and Crunchyroll/Ellation, where I’ve refined targeting, improved campaign processes, supported global programs, and helped scale lifecycle marketing impact. Always curious and detail-driven, I’m passionate about leveraging marketing technology to build meaningful customer experiences at scale.
Experience
Lifecycle Marketing Manager
Mar 2026 — Present · San Francisco, CA, US
Supporting lifecycle marketing initiatives across email and customer engagement programs using Marketo and Iterable. Execute lifecycle email campaigns across Marketo and Iterable to drive engagement and lifecycle progression. Partner with Marketing Operations, Data Science, and Engineering to improve segmentation and engagementBuild and optimize nurture programs, experimentation frameworks, and lifecycle reporting Maintain email calendar and support cross-functional campaign planning Develop targeted lifecycle messaging to improve customer engagement and retention
Education
UC Irvine
BA History
General Assembly
Front End Web Development
2013 — 2013
Skills
- Google Analytics
- User Experience
- Social Media
- Keyword Research
- Marketing Communications
- Online Advertising
- Wordpress
- Marketing
- Ppc
- Sem
- Omniture
- Google Adwords
- SEO
- Digital Marketing
- Marketing Automation
- Email Marketing
- E-Commerce
- Social Media Marketing
- Web Marketing
- Website Development
- Web Analytics
- Css
- Direct Marketing
- Copywriting
- Online Marketing
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