Glynn M.
Vice President, Brand Marketing @Savage X Fenty
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WORK HISTORY
Vice President, Brand Marketing @Savage X Fenty
Los Angeles, CA, US
Leading global brand and creative strategy for a $1 billion fashion company. Guiding cultural engagement, digital marketing, and media investments to strengthen brand equity, delivering 6% QoQ growth, and driving a 30% increase in membership.• Repositioned Savage X Fenty’s global brand identity from a value-based to a premium, fashion-forward lingerie brand, driving a 20% lift in customer lifetime value, 12% growth of average order size, and increasing high-spend customer mix by more than 18%.• Led the global 360-degree strategy for the Savage X Fenty x Diesel collaboration, spanning advertising, creative, social, PR, influencer, and experiential, achieving 100% sell-through of the collection, a 30% increase in site traffic, and solidifying the brand’s position in fashion.• Led Savage X Fenty’s wholesale retail marketing strategy across major global partners—including the initial launch in 16 Nordstrom stores, the 75- store expansion, and first-time launches with Selfridges (UK) and Galeries Lafayette (France).• Created the Valentine\'s Day campaign “Love Your Way”, starring Rihanna as Cupid, celebrating romantic and non-romantic expressions of love, driving a 273% increase in social following, garnering $5.4M in earned media value, and 100% sell-through of the featured collection.• Leading Savage X Fenty’s global partnership ecosystem—growing the network from 250 to 1,500+ creators and celebrities, driving $450M+ in earned media value and a 15% increase in sales through cultural collaborations.• Directing go-to-market and creative strategy for all major campaigns, leading a global team from concept through execution across brand, digital, social, retail, wholesale, and experiential channels.
EDUCATION
Georgia State University - J. Mack Robinson College of Business
BBA, Marketing
SKILLS
ABOUT GLYNN M.
With 15 years of experience in marketing, entertainment, and fashion, I build brands that shape—not chase—culture. From repositioning legacy brands to launching viral creative moments, I help brands, artists, and athletes unlock untapped potential and move with intention.Currently serving as VP of Brand Marketing at Savage X Fenty, I repositioned the brand to attract a more premium customer, scaled our influencer network 6x, and led campaigns that generated billions in earned media and millions in sales. My work fuses creative ingenuity with commercial rigor, delivering integrated strategies and dynamic campaigns that drive relevance, revenue, and long-term growth.
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