Glyn Cawkwell

Graphic Designer @Wuka

Welwyn Garden City, GB

At WUKA, I\'ve played a key role in shaping the brand’s visual identity across all touchpoints, contributing to its growth as a leading name in sustainable period wear. Working closely with a small, dynamic team, I ensured consistency and creativity in every aspect of the brand\'s design. From e-commerce customer journeys to packaging illustrations, I developed targeted campaigns tailored to diverse customer segments. I also collaborated on photoshoots, video editing, and storytelling-driven initiatives that resonated with audiences and strengthened the brand’s voice.Key responsibilities and achievements included:• Daily Branding and Digital Ads: Designed visually compelling digital ads to maintain brand consistency and drive engagement across social media and online platforms.• Product Launch Campaigns: Led product launch campaigns from concept development through to final execution, creating impactful assets that spanned print, web, and social media.• Website E-Commerce Maintenance: Enhanced the user experience (UX) and maintained the e-commerce site using Shopify, optimising functionality and design to improve conversions and customer satisfaction.• Photography and Video Content: Captured and edited basic photography and video content for social media, ensuring the brand’s storytelling remained authentic and engaging.

Loughborough University

School of the Arts Foundation, Multimedia Design

De Montfort University

BA (Hons), Game Art Design