Francesca Spiegel

About Francesca Spiegel

I am a communications strategist whose career demonstrates a deep dexterity in shaping executive communications strategies and driving enterprise-wide initiatives that deliver measurable impact. I excel at influencing senior stakeholders, counseling executives, and steering complex programs that align organizational objectives with strategic communication priorities.I am skilled at leading high-performing communications teams to design and execute omnichannel campaigns, craft precise crisis and contingency messaging, and establish governance frameworks that ensure consistency and effectiveness across all channels. One of my key strengths lies in translating strategic vision into actionable initiatives that deliver both operational excellence and tangible results.I am passionate about making complex regulatory, technical, and financial concepts accessible and actionable. By implementing rigorous content standards and optimizing client experiences, I help organizations communicate with clarity, credibility, and confidence, enabling informed decision-making at every level.I am committed to enabling cross-functional collaboration and aligning diverse teams in matrixed environments. Whether leading enterprise-wide programs, developing media relations strategies, or supporting executive communications, I bring a combination of analytical rigor, creativity, and strategic insight to every project.I am driven by the goal of elevating communications as a core driver of organizational success. For organizations seeking a leader who can navigate complexity, inspire teams, and deliver impactful results, I offer a proven track record of driving meaningful outcomes through strategic communication and collaboration.

Experience

1. Assistant Vice President of Communications

   Wells Fargo

   Sep 2022 — Present · Los Angeles, CA, US

   I focus on creating clear, compliant messaging that supports internal partners, protects the customer experience, and helps the organization navigate change with confidence. I manage communications for complex, time-sensitive initiatives, including major Federal-Reserve-mandated technology transitions that require coordination across legal, operations, and executive teams. I also contribute to policy updates, product-launch communications, and high-visibility campaigns that impact risk management, client behavior, and internal readiness.Key Achievements: → Led 188+ campaigns, keeping communications clear, compliant, and client-focused.→ Maintained a 0% error rate across all communications by upholding strong standards for accuracy, accessibility, and traceability.→ Reduced branch cash by 46% through a multi-phase Smart Cash Services campaign.→ Executed multi-channel outreach for high-risk initiatives with zero legal issues.→ Advised the Communications Director on initiatives with lasting operational and client impact.

Education

• Yale University

  Master of Arts - MA

• Humboldt-Universität zu Berlin

  Doctor of Philosophy - PhD

• King's College London

  Bachelor of Arts