Gloriana Jiménez

International E-commerce Manager @Maria Galland Paris

Ville de Paris, FR

Responsible for driving the Paid Media, E-commerce, and CRM strategy across 7 European markets (BE, DE, NL, ES, FR, IT), with a focus on maximizing revenue and business performance through a data-driven and collaborative approach.Paid Media• Accountable for revenue maximization through efficient media investments aligned with business objectives• Definition and implementation of the media strategy across all digital channels• Performance monitoring, analysis, reporting, and optimization of all media activities and KPIs (full funnel), in close collaboration with the media agency• Ensure a high level of efficiency and cohesion across Paid, Owned, and Earned channels• Continuous implementation of A/B tests within a Test & Learn mindset• Main point of contact for internal teams and external partners (agencies, media partners)E-commerce• Sales and product forecasting, as well as annual and monthly stock management in collaboration with the logistics team• Definition of e-commerce revenue targets with management and finance teams• Oversight and ownership of e-commerce revenue delivery across all markets• Definition and management of the commercial activation plan, ensuring alignment with Owned, Earned, and B2B initiatives• Cross-functional collaboration with logistics, finance, and product marketing teams to address shared challenges and lead interdepartmental projectsCRM• Development of strategies to increase lead acquisition and database growth through both paid and organic channelsBudgeting & Analytics• Definition, management, and ownership of the overall e-commerce and acquisition budget, including financial reconciliations• Execution of in-depth analyses across digital performance topics (commercial activations, sales, customer data) to extract key learnings and optimization opportunities• Support from the digital agency for Paid Media performance analysis

Universidad Latina de Costa Rica

Bachelor's degree, Public Relations/Image Management

TBS Education

Master of Science (M.Sc.), Marketing Management and Communication

Universidad de Costa Rica UCR

Bachelor of Arts (BA), English Language and Literature/Letters