Gloria Figaroa
Global Product Marketing Lead, Sustainability @SAP
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WORK HISTORY
Global Product Marketing Lead, Sustainability @SAP
Global Product Marketing Lead for SAP Green Token, owning market strategy, positioning, pricing and enablement.• Led the launch of two sustainability solutions from MVP to Generally Available (GA): SAP Green Token (June 2024) and SAP Sustainability Data Exchange (October 2024).• Aligned business, product, engineering, and field teams around a unified vision, value proposition, and adoption strategy.• Achieved YoY growth, expanding adoption across global regions (MEE, EMEA, LAC, APAC, NA) and +10 industries, contributing +X million EUR in revenue.• Led expansion into new regulatory use cases (EUDR, CBAM) by spearheading clear market narratives and customer value stories, accelerating uptake in regulated industries. • Shaped roadmap priorities with product management, combining market research, customer feedback, and expected business impact.• Created multi-channel communication to make complex topics accessible and inspire stakeholder buy-in• Designed and led training & enablement programs for partners, sales, pre-sales and consulting. Educating over 850+ participants.• Industry Thought Leader & Speaker: Represent SAP in regulatory discussions, customer advisory boards, and industry forums, shaping the conversation on ESG compliance and sustainable supply chains.• Awarded as SAP Catalyst: an exclusive two-year initiative targeting the top 3.5% performers of SAPs workforce.
EDUCATION
Zuyd University of Applied Sciences
Bachelor of Business Administration (B.B.A.), Supply Chain Management | International Business
Universidade Metodista de São Paulo
Minor, Comércio Exterior e Sustentabilidade
Tilburg University
Master of Science - MS, Supply Chain Management
SKILLS
ABOUT GLORIA FIGAROA
I’m driven by curiosity and a love for clarity.When I encounter complexity like a new regulation, a product idea, or a business challenge, my instinct is to understand it deeply and make it simple, so others can act with confidence.That mindset defines my work as Global Product Marketing Lead for SAP Green Token, a sustainability solution that helps companies bring traceability, material accounting, and compliance to their supply chains under frameworks like ISCC, EUDR and CBAM.I operate at the intersection of business, technology, and regulation, shaping product vision and go-to-market strategies that turn complex frameworks into clear value and measurable outcomes.People often describe me as structured, hands-on, and a teacher at heart. Once I learn something, I make sure everyone else can understand it too. I believe clarity creates momentum: it aligns teams, inspires adoption, and turns ideas into results.For me, success is measured not just in launches, but in adoption: when people use what we build, and it makes a real difference in their work. As a Gen Z leader and writer, I care about making knowledge accessible and helping others navigate complexity with confidence, especially women building their careers in fast-changing industries. Always open to collaborations and exchanging ideas on sustainability, product leadership, and building adoption in complex environments.
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