Gloria Merlo

Senior Consultant @Archetype

Milan, IT

In-house support at Alibaba Group (Italy & Spain)• Providing client consultancy and account leadership• Supporting and directing account teams in the development, coordination, implementation and administration of integrated communications campaigns using both traditional and social/digital tools• Setting objectives for the PR team and monitor team members’ performance• Day-to-day account management liaising with clients, managing budgets on a monthly and quarterly basis• Arranging interviews and managing contents• Ensuring brand consistency in all marketing efforts• Driving and supporting new business efforts• Track and report on PR campaigns’ results• Providing insights into key trends in client industries and creating story ideas that generate coverage and engagement• Managing corporate events and crisisClients: Alibaba Group, Alipay, JBL, Zebra Technologies, Cybertech Europe, DaVinci Salute, VAST Data, Bird

Università degli Studi di Bergamo

Laurea triennale, Comunicazione Interculturale

Liceo Linguistico Villa Greppi

Diploma di maturità, Liceo linguistico

Università degli Studi di Bergamo

Laurea Magistrale LM, Comunicazione, Informazione, Editoria