Gloria

About Gloria

I’m a Global Product Marketing & Commercialization Leader with 20+ years of experience bringing innovative medical device and technology solutions to market. My expertise is turning insights into strategy and strategy into execution — building categories, driving adoption, and creating measurable growth.I’ve led go-to-market strategies and commercialization across the North America, APAC, and LATAM, working with cross-functional and global teams to launch disruptive innovations, design new business models, and accelerate market adoption. I thrive in complex, global, and dynamic environments — bridging R&D, clinical, sales, and marketing to deliver innovations that truly impact patients, healthcare providers, and markets.Always open to connecting with leaders, innovators, and changemakers in medtech, digital health, and technology commercialization.

Experience

1. Director of Product Marketing, Americas

   Align Technology

   Feb 2022 — Present · Raleigh-Durham-Chapel Hill, NC, US

   As a senior product marketing leader, I drive strategic vision and execution across the Americas, shaping go-to-market frameworks and creating new categories to unlock growth. I launched and scaled a Go-To-Market model that bridges global strategy with local market execution, enabling alignment and speed. My leadership delivered transformative results: creating the Growing Patient category, accelerating adoption of digital innovations, and designing a subscription business model that led to incremental growth. I led the Americas team and introduced Invisalign Smile Architect, doubling case volume for three consecutive years, and developed GTM strategies for portfolio synergy, including Invisalign Professional Whitening. By embedding KPI-driven commercialization discipline, I ensure sustainable growth and operational excellence across all launches.

Education

• The University of Iowa Tippie College of Business

  M.B.A., Marketing

  2001 — 2003

Skills

• Product Marketing
• Fmcg
• Pharmaceutical Sales
• Market Research
• International Marketing
• Product Management
• Strategy
• Product Development
• Global Marketing
• Product Launch
• B2b
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Recruiting
• Strategic Thinking
• Market Planning
• Life Sciences
• Business Planning
• Management
• Sales Management
• Market Development
• Market Access
• Sales Operations
• Pricing Strategy
• Marketing
• Sales
• New Business Development
• Advertising
• Business Strategy
• Biotechnology
• Sales Effectiveness
• Marketing Communications
• Strategic Planning
• Customer Insight
• Pharmaceutical Industry
• Go-to-Market Strategy
• Leadership
• Medical Devices
• Marketing Management