Gloria Federica Benvenuto
Global Merchandising Specialist @KIKO MILANO
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WORK HISTORY
Global Merchandising Specialist @KIKO MILANO
EDUCATION
IULM University
Master’s Degree, Management of Made in Italy and Brand Luxury
Università di Pavia
Bachelor's degree, Communication, innovation and multimedia
ABOUT GLORIA FEDERICA BENVENUTO
ITA: Sono fortemente appassionata alle dinamiche del trade marketing.Dopo aver completato il mio percorso di studi universitario in Management di brand di lusso, ho avuto la possibilità di lavorare presso lo showroom di Max Mara. Successivamente mi sono orientata verso il mondo del digital, immergendomi in particolare nella sfera dell’e-commerce. Da due anni, mi occupo di merchandising e trade marketing in KIKO, dove ho sviluppato un approccio strategico alla vendita e comunicazione.ENG: I am very passionate about the dynamics of trade marketing.After completing my university studies in Management of luxury brands, I had the opportunity to work at the Max Mara’s showroom. Afterwards, I moved to the digital world, immersing myself in the e-commerce sphere. For the past two years, I have been in charge of merchandising and trade marketing at KIKO, where I have developed a strategic approach to sales and communication.
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