Will Potts
- Role
- VP, Data Strategy & Insights at Vestcom
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
About Will Potts
Adventurous explorer with a deep passion for discovering the world, embracing new…
Experience
VP, Data Strategy & Insights
May 2021 — Present
Focus will be on converting data into actionable insights to continue delivering growth and success for Vestcom clients through consultative partnership pre-campaign discovering opportunities; designing intelligent events focused on client objectives; measuring events to prove value with a variety of performance analytics; and continuous optimization over time to maximize iROAS and other key client success metrics. Vestcom is the retail expert in data-integrated, shelf-edge media. By integrating store-level data into our industry-leading solutions, we empower clients to transform the shelf edge into a competitive advantage. Engaging shoppers at the moment it matters. Assisting store teams by streamlining operations. Driving bottom-line impact that speaks for itself. With Vestcom, the shelf edge isn’t just the point of decision — it’s a point of difference. For businesses. For teams. For customers.
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