Zachary Hanlon
VP, Digital Experience and Commerce
- Role
- VP, Digital Experience and Commerce at Merkle
- Location
- Raleigh-Durham-Chapel Hill, NC, US
- LinkedIn followers
- 500 followers
Experience
VP, Digital Experience and Commerce
May 2021 — Present · Raleigh-Durham-Chapel Hill, NC, US
I help clients make digital investments pay off. My work sits at the intersection of strategy, design, data, and technology — making sure the right ideas turn into real results- Guided a $700M automotive accessories brand through E2E digital transformation selections for both wholesale and DTC channels (Salesforce commerce, OMS, service, e-mail, CDP, personalization)- Partnered with a global luxury retailer to define how they use data, what assets matter most, and where personalization will move the needle- Manage P&L across multiple service lines in a $1.5B organization, balancing growth with delivery excellence- Work directly with client leadership to shape roadmaps, align resources, and deliver complex initiatives on time.
Education
North Carolina State University
BS
2003 — 2007
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