Conor Coughlan
Chief Marketing Officer @Armis
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WORK HISTORY
Chief Marketing Officer @Armis
FL, US
I am delighted to be Armis\'s Chief Marketing Officer and to be a member of the firms executive team. My team and I lead all aspects of the marketing mix. We are hyper revenue focused marketing organisation that delivers \'brand thru demand\'. My reports and I cover all areas of the marketing and SDR mix: Demand Generation, Brand Management, Regional Marketing, Account Based Marketing, SDR, Strategic Alliances & Partner Marketing, Marquee Events, Influencer Marketing & far beyond. In addition to my CMO roles I also directly assist with our journey to IPO and how we optimize the business in a range of areas.
EDUCATION
Chartered Institute of Securities and Investment (CISI)
Cert in Investment Administration, Global Securities, Finance, FSA Rules and Regulations
Coláiste Phádraig, Lucan, Co. Dublin
Leaving Certificate
Technological University Dublin
Graduateship in Marketing from the Marketing Institute of Ireland (MII), Marketing, Advertising and PR
Dublin Business School
Diploma, Marketing, Advertising and PR
Technological University Dublin
Cert, Marketing & Languages
ABOUT CONOR COUGHLAN
Cyber CMO of the Year: A seasoned B2B SaaS and cybersecurity leader with over 25 years driving growth and enterprise valuation. Repeated success scaling companies from $20M to $1B+ ARR and leading global teams across the US, EMEA, and APJ and bringing multiple firms to successful exits. Experienced across Cybersecurity, Banking, Financial Services, and FinTech, with leadership roles at Armis, Fenergo, Thomson Reuters, MarketAxess (TRAX), Fitch Ratings, and Euroclear in addition to other consulting projects. Trusted collaborator to partners including Accenture, IBM, CrowdStrike, Salesforce, Fortinet, Sentinel One, Palo Alto Networks, Euroclear, Nasdaq, GCP, AWS and beyond.Recognized for creating global brand architecture, driving pipeline scale, and deliveringmeasurable impact. Winner of Cyber CMO of the Year. Finalist for global Growth CMO of the year. Winner of best use of automation in marketing, and featured by Adobe for ABM excellence.Passionate about mentorship, inclusion, and leadership with purpose. Former chairperson of multiple not for profits (mens health and anti-hate crime). Investor and advisor for new start-ups and past non-executive director at Galop, the UK’s anti-violence organization.Core Experience:Strategy & Growth: GTM Leadership | ARR Scale | IPO / M&A Readiness | Stakeholder ManagementBrand & Market Positioning: Analyst Relations | Partner Ecosystem | Category LeadershipExecution: Demand Generation | Product & Corporate Marketing | Global Team DevelopmentStrategy & Key Words:Risk Management I Technology I Banking I Non Executive I Financial Services I Thought Leadership I Digital Marketing I Lead Generation I Chief Marketing Officer I CMO I Regulation I FinTech | RegTech I NGO I Head of Marketing I Artificial Intelligence I AI I Cognitive Computing I IBM Watson I CLM I Client Lifecycle Management I KYC I AML I CDD I Onboarding I Digital Transformation I Digital Banking I SaaS I Enterprise I Solutions Sales I Cybersecurity | Cyber | Cyber Risk I Network Security I SOC I Ransomware
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