Lakshmi G

About Lakshmi G

I’m Lakshmi G, a Product Marketing Manager with 10 years of experience across B2B SaaS and enterprise environments, including a meaningful chapter at Adobe.I’ve worked across both core product marketing and broader marketing functions, which has given me a well-rounded view of how strategy, execution, and cross-functional alignment come together to drive real impact. My work has spanned positioning, GTM strategy, product launches, messaging, demand programs, and sales enablement.People often describe me as approachable, and I’ve come to see that as a strength. It helps me build trust across teams, ask better questions, and create messaging rooted in what customers and stakeholders actually care about. I enjoy working in the space where product, sales, and marketing intersect, especially when the challenge is turning complexity into clarity.I lead with curiosity, operate with empathy, and back decisions with data. I’m particularly drawn to roles where thoughtful storytelling, experimentation, and collaboration are essential to adoption and growth.Always open to thoughtful conversations around product marketing, GTM strategy, and building products people genuinely understand and use.

Experience

1. Product Marketing Lead

   Rite

   Apr 2024 — Present · Houston, TX, US

   Own product marketing strategy and GTM execution across a portfolio of Oracle ERP products.Lead positioning, messaging, and launches across ICPs, channels, and sales motions.Drive adoption and conversion improvements through close partnership with Product, Sales, and Implementation teams.Bring data-backed rigor to GTM decisions by improving funnel visibility and campaign performance insights.

Education

• CMS NALSAR

  Master of Business Administration (M.B.A.), Marketing/Marketing Management, General

• Vignan's LARA Institute of Technology & Science

  B.Tech, Computer Science

Skills

• Public Relations
• Business Strategy
• Powerpoint
• Microsoft Excel
• Management
• Content Marketing
• Marketing Decision Models
• Analyst Relations
• Corporate Branding
• Teamwork
• Alliance Marketing
• Html
• Customer Relationship Management (Crm)
• Public Speaking
• Branding
• Business Development
• Java
• C
• Microsoft Office
• C++
• Business Analysis
• Vendor Management
• Research
• Content Development
• Data Analytics
• English
• Event Planning
• Microsoft Word