Glen Thomas
Vice President, Global Brand @Reinsurance Group of America, Incorporated
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WORK HISTORY
Vice President, Global Brand @Reinsurance Group of America, Incorporated
Toronto, ON, CA
As Vice President, Global Brand for RGA — a leading global life and health reinsurers — I lead the strategy and governance that shapes how our brand delivers business value. My focus is on strengthening brand impact across the enterprise while enabling regional teams to activate the brand in ways that support local business objectives and market relevance.I serve as the executive steward of the brand, aligning it with enterprise strategy and ensuring it evolves in step with RGA’s ambition, innovation agenda, and growth priorities.Current Focus Areas: • Evolving global brand governance to balance consistency with regional flexibility• Embedding brand metrics in enterprise performance and reporting frameworks• Integrating AI-driven solutions to scale asset creation while protecting brand integrity• Strengthening brand’s strategic influence across investor, executive, and client-facing channels
EDUCATION
QUT (Queensland University of Technology)
Bachelor of Business, Marketing & Advertising
Marist Brothers College, Rosalie
High School
SKILLS
ABOUT GLEN THOMAS
As Vice President, Global Brand at RGA, I lead the strategy that defines how one of the world’s leading life and health reinsurers shows up—visually, verbally, and experientially. My role is to ensure that brand drives business, enabling both enterprise and regional teams to activate our identity in ways that resonate with clients, partners, employees, and investors.Over the past several years, I’ve led a comprehensive brand evolution—from launching RGA’s Master Brand Strategy and BrandIn platform to delivering a global brand refresh that brought coherence, clarity, and renewed ambition to our story. I champion brand as a strategic enabler—not just a communications function—by embedding governance, aligning with enterprise priorities, and delivering measurable impact.I’m passionate about empowering creative teams, scaling brand tools through technology (including AI), and building cultures where brand is understood, owned, and activated at every level.
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