Glenn Purkis
Global Surface Commercial Shift-to-digital Program Manager & Gtm Lead @Microsoft
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WORK HISTORY
Global Surface Commercial Shift-to-digital Program Manager & Gtm Lead @Microsoft
GB
Role Overview and Key Contributions:Responsible for supporting the migration of Surface Commercial Partners & Customers from Services Hub/Support for Business to Surface Portals.• Drive Partner and Customer engagement through awareness sessions, product demos, and ongoing relationship management.>> Directed update to Global Surface Portals Training materials & video tutorials (see media below)>> Co-developed Email OFTs for targeted Partner/Customer communications >> Launched Teams Webinar series with bespoke registration sites to support field training• Develop and execute localized GTM plans, including onboarding targets and asset/BOM management.>> Enhanced internal GTM Syncs; Communications calendar; and created Quick Link mini-BOM Guide >> Built dedicated SharePoint Hub Site aggregating training and enablement resources >> TIP: Unlock great Meeting notes and Follow-up tasks with Copilot integration into Teams\' meetings >> TIP: SharePoint Hub Sites are underrated. See link below to learn more.• Track KPIs such as training/demo completion, portal adoption, and tenant creation.>> Developed consolidated tracking sheet of target customer engagement.>> Developed historical performance tracking leveraging Copilot for enhanced analytics• Lead Stakeholder Communications via Community Calls, Newsletters, and cross-functional updates.
EDUCATION
Pragmatic Marketing
Certified
The University of Western Ontario - Richard Ivey School of Business
Executive Development
York University
Bachelors
Institute of Canadian Advertising
Certificate
SKILLS
ABOUT GLENN PURKIS
Accomplished Marketing, Account Management & Business Development professional with over 20 years of experience within Games & Video Entertainment, Television Distribution & Broadcast Media, Digital Distribution & eCommerce platforms, and Social Media Networks. Passionate about Financial Planning and the Expat lifestyle.Key Skills: Team and regional leadership Product marketing & category management Business development, account management and partner relations Strategic problem solving & insight analysis Digital content and subscription service monetization Program management, and cross-functional collaboration Budget and P&L management AI prompting for business intelligence reporting Media spokesperson and evangelism Effective communication and presentation skills
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